Have you ever wondered who stands behind the iconic Volkswagen brand? This story isn't just about a car; it's about visionaries, strategic moves, and a powerhouse of brands coming together.
Let's take a drive through the fascinating history and ownership of Volkswagen, revealing the players steering this automotive giant.
New Inventory Used InventoryVolkswagen's journey began in 1937 in Berlin. The mission was ambitious: to create an affordable "people's car." This dream gave birth to the Volkswagen Beetle, an emblem of practicality and charm that transformed personal mobility.
The Beetle's distinct round shape and reliable performance quickly won hearts, setting the stage for Volkswagen's future.
But the road wasn't smooth. After World War II, Volkswagen faced destruction and uncertainty. With the help of Allied forces, the company was rebuilt from the ground up.
By the 1950s, Volkswagen was back in full force, producing half of West Germany's vehicles. The Beetle, with its resilient spirit, became a symbol of recovery and progress, driving Volkswagen into the spotlight.
Volkswagen's story doesn't end with the Beetle. In 1965, the company made a strategic leap by acquiring Auto Union, the precursor to modern Audi.
This acquisition wasn't just about adding another brand; it was about expanding horizons and integrating new technologies. The first postwar Audi models rolled out, showcasing innovation and forward-thinking.
The real magic happened as Volkswagen Group grew its portfolio. It wasn't content with just one or two brands. Today, the Volkswagen Group encompasses a galaxy of prestigious names: Audi, Bentley, Lamborghini, Porsche, SEAT, and Škoda, among others.
Each brand, with its unique identity, adds to Volkswagen's diversified strength, making it a titan in the automotive industry.
Volkswagen's ownership is a tale of legacy and strategic control. Since the late 2000s, Volkswagen Group has been a publicly traded family business predominantly owned by Porsche SE.
Here's where it gets intriguing: Porsche SE is half-owned but fully controlled by the Porsche and Piëch families, a lineage of visionary entrepreneurs.
These families aren't just figureheads; their influence shapes Volkswagen's strategies and future. The synergy between Porsche SE and Volkswagen Group drives innovation and ensures that the company remains at the forefront of the automotive world.
This family connection, with its blend of tradition and modernity, is a cornerstone of Volkswagen's enduring success.
Beyond manufacturing cars, the Volkswagen Group dives into services like financing, leasing, and fleet management. This comprehensive approach not only meets diverse customer needs but also solidifies Volkswagen's market dominance.
For over two decades, Volkswagen has held the largest market share in Europe, proving its consistent leadership and innovative prowess.
If you're ready to experience Volkswagen's legacy firsthand, then visit us at Cornwall Centre Volkswagen. Discover a range of vehicles that embody engineering excellence and innovative design.
Reserve your Volkswagen today and become part of a tradition that blends reliability with style.